Charles Danner opened the doors of Danner Shoe Mfg. Company in the old logging town of Chippewa Falls, Wis., with twelve employees to build affordable, handcrafted work boots. The U.S. was in the midst of the Great Depression, labor costs were about 30 cents per hour, and leather and other necessary raw materials were dirt cheap. The finished boots sold for less than $4 a pair.
Building on the same traditions and high standards of quality instilled by Charles Danner and his family generations ago, Danner continues to design and manufacture a complete line of hiking, hunting, uniform, work and lifestyle boots in its world-class factory in Portland, Ore., USA.
The company also operates in many channels around the world, including wholesale sales, specialty retail stores, mail-order companies, direct consumer sales — both online and in retail locations — and government agency and international sales that reach Asia, the Americas, Europe and Australia.